Recently internet world talked about the launch of a new search engine, Cuil. It was launched by an ex-Google employee. It made the news big time, seem to be more then what it deserves. Many other search engines emerged in recent history, but none made that kind of news.

I am not going through the analysis if its any better then the existing search engines; I rather find it fascinating how successful their marketing campaign was. They been very successful making the launch news viral. Many bloggers, forums talked about it; it was also on the news media. Its just simply a nice example of a successful viral marketing.